The Power of the Pop-Up

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The ease and convenience of e-commerce has many shoppers avoiding traditional retail locations in favor of purchasing from their phone, tablet or desktop. The result can be seen in the closures of many brick-and-mortar retail locations. However, many retail experts believe that having a traditional retail presence is still essential to building brand value and gaining exposure to customers. So, how do you capture the attention of the consumer, without the long-term expense and commitment? One answer: pop-up shops.